Cross-border M&A advisory for a Chinese factory automation company

A China listed factory automation company appoint WISER for a cross-border M&A

Client Background

A Chinese public company founded in 2010, listed in China with a market capitalization of approximately RMB 25 billion. The company specializes in R&D, production, and sales of factory automation parts, providing one-stop supply through a digital platform. It is deeply embedded in China's automation equipment industry through standard-setting, product development, and supply chain management.

The Challenge

The company had established a dominant position in China's factory automation parts market and was seeking international expansion — specifically, acquiring European automation technology companies to access new technology, expand its product portfolio, and enter European markets. However, the company lacked cross-border M&A experience, European target identification capability, and trusted local advisors on the ground in Europe.

Our Role

We act as the advisor for the Chinese company to expplore, identify selective candidates in Europe, and engage with the prospects to conclude terms of the M&A.

Our Approach

WISER was appointed as cross-border M&A advisor. WISER leveraged our European network to identify potential acquisition targets in industrial automation, conduct preliminary due diligence, and facilitate introductions between the Chinese client and European target companies.

Results

- European M&A target pipeline identified and qualified
- Cross-border transaction framework established
- The client gained access to European automation technology opportunities otherwise inaccessible