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WISER is a global market-expansion partner and investment advisor, founded by former senior executives with extensive multi-national management and investment experience. We work with ambitious companies, providing them sophisticated market-entry and operating services, developing new business and M&A opportunities, for their accelerated global expansion, transformation and value creation. 

Our founding partners from Nordics & China, built WISER based on their deep experience in the technology and life science industries, as executives and board members of companies in those sectors. With this background, WISER soon established a reputation as a trusted partner for Nordic companies to enter China/Asia.

We provide strategic advice, market-entry plan, local expertise & network, as well as business development & operating services to fast-growing companies, help them accelerate market expansion and corporate development by creating new business opportunities with top-tier prospects in China and Asia.

We focus on small & mid-size companies, mainly listed in European stock markets, with a market cap ranging from EUR 20 million to EUR 200 million, covering technology, life science and sustainability segments.

We are a strategic, long-term and active venture partner in China/Asia and works closely with the shareholders and management team in our portfolio companies. 


Prospecting across Europe & Asia

We invest significant time and efforts to build up partnership network with top-tier industrial companies and investors in Europe/Asia. We proactively identify, outreach and approach target companies, and jointly develop a tailor-made business plan to accelerate their market expansion and sales generating.


Focusing on value creation

WISER team include financial & industry professionals with decades of experiences from various segments. We take the initiative to approach selective companies and identify major business opportunities in China/Asia. We further lead high-level business developments and provide ground support to conclude major commercial deals with top-tier prospects for value creation.

Making a Positive Impact

We seek to drive business value creation and make a positive impact for our client and its shareholders. We do this by using extraordinary people and flexible approach to help clients solve problems out of their reach. WISER seeks to be an active equity partner, and/or business advisor to the management and the board for long-term value creation, with our roots in Asia and Europe.


Our Capabilities & Expertise


Indepth research-driven business mapping for companies to enter China/Asia


Facilitate and conclude the partnership with selective top tier prospetcs in various verticals


Leverage our local social network and high-level business contacts in China/Asia 


Conclude major deals with key prospects to accelerate growth & create value in China/Asia.



Win-win.  Initiative.  Shared-value.  Efficiency.  Respect



Everything we do is guided by our principles, which define our character and culture; they have been at the core of WISER since its inception.

These enduring qualities are the shared convictions that we bring to our professional and personal conduct. They are fundamental strength of our business.

Our team

We have been attracting exceptionally talented people and rewarding initiative, independent thinking and integrity. Our team’s skills and deep expertise are a critical source of intellectual capital.

Our focus

We focus to creating value from China & Asia. Dealing across regions, industries and business gives us the knowledge, resources and critical mass to take advantage of opportunities on a global scale.

Our performance

Our performance is characterized by superior new value creation across a broad and expanding range of new business cases with premium public listed companies and/or unicorns in China & Asia.

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