China JV with a Nordic listed food & plant tech company

A Swedish public company creates a JV with WISER to accelerate expansion in Asia

Client Background

A Swedish public company founded in 2011 and listed on Nasdaq First North Growth Market. The company supplies the food and plant industry with proprietary electrical pulse technology that optimizes biological processes — improving production volume, quality, and nutritional content. Their solutions contribute to a more sustainable food supply chain.

The Challenge

Despite strong commercial traction in Europe, the company had no presence in Asia — the world's largest and fastest-growing food market. Chinese food manufacturers and agribusinesses were increasingly seeking advanced processing technologies to improve efficiency and product quality, but the company lacked the local team, regulatory knowledge, and business network to enter the market.

Our Role

We are a strategic investor and joint venture partner with the Company in China & Asia. Our team lead the operations and business development for the Company in China.

Our Approach

WISER created a Joint Venture structure with the company to accelerate its Asia expansion. Through the Virtual Operations model, WISER deployed a dedicated local team operating under the client's brand, managing business development, regulatory navigation, and partner identification in China's food and agriculture sector.

Results

- Joint Venture established and operational in China
- Active business development pipeline with Chinese food manufacturers
- The company gained immediate local presence without the cost and risk of building a wholly-owned subsidiary