China expasion partner for a London listed new material company

An AIM listed new material tech company engaged WISER for China expansion

Client Background

A UK-based nanotechnology company established in 2009, listed on the London Stock Exchange. The company is a leading global supplier of nano-based materials used in smart textiles, healthcare materials, and advanced composites. It holds patented technology with a scalable and portable manufacturing model.

The Challenge

China is the world's largest consumer and producer of textiles, healthcare products, and industrial composites — all core application areas for the company's nano-materials. However, the company had no China operations and lacked the local expertise to identify the right partners, navigate IP protection concerns, and build commercial traction in a market known for its complex B2B sales cycles.

Our Role

WISER perform as their China operating partner, on behalf of the Company to identify, evaluate and approach selective partners & customers for business creation.

Our Approach

WISER provide China expansion advisory services, including market opportunity assessment, partner identification and qualification, IP protection strategy design, and go-to-market planning. WISER's team leveraged its deep network in China's materials and manufacturing sectors to open doors that would otherwise be inaccessible to a foreign SME.

Results

- Comprehensive China market entry strategy delivered
- Qualified pipeline of Chinese commercial partners identified
- IP protection framework established for China operations