China-entry and M&A advisory for a Swiss brand protection company

A Swiss digital security company choose WISER for China-entry and expansion

Client Background

A Swiss digital security company founded in 2004, headquartered in Switzerland. The company is a recognized leader in product and brand value protection, providing anti-counterfeit solutions derived from banknote-level security expertise. Its minimally invasive, end-to-end protection solution offers superior security at an affordable price.

The Challenge

China is simultaneously the world's largest manufacturing economy and a major battleground for brand protection and anti-counterfeiting. Chinese brands going global and international brands operating in China both need robust anti-counterfeit solutions. The Swiss company had world-class technology but no China presence, and the market opportunity also included potential M&A interest from Chinese strategic buyers in the security and authentication space.

Our Role

We act as the strategic advisor for business creation in China; furthermore, we act as a financial advisor for the Company to identify potential equity partner for China expansion.

Our Approach

WISER provided dual-track advisory: China market entry on one track, and M&A advisory on the other. For market entry, WISER identified target customer segments in China (luxury goods, pharmaceuticals, electronics), developed a go-to-market strategy, and facilitated initial commercial discussions. For M&A, WISER identified and approached potential Chinese strategic acquirers interested in brand protection technology.

Results

- China market entry strategy developed and initiated
- M&A advisory initiated with qualified Chinese strategic buyers
- The company gained both commercial and strategic options in China