China-entry partner for an Euronext listed robots company

WISER support an Euronext listed robots company for accelerated sales expansion in China

Client Background

A France-based technology company listed on Euronext since 2017, with subsidiaries in Boston and Singapore. The company transforms standard forklifts into intelligent autonomous robots using proprietary geo-guidance navigation technology that requires no additional infrastructure. It has global partnerships with KION and Hyster-Yale Group, offering a full range of autonomous warehouse robots.

The Challenge

China is the world's largest market for warehouse automation and logistics robots, driven by e-commerce growth, labor cost increases, and manufacturing automation. The company already served clients globally through its partnerships, but had limited direct presence in China. To capture the China opportunity, it needed local sales capability, after-sales service infrastructure, and relationships with Chinese warehouse operators and manufacturers.

Our Role

We are the markek-entry partner for the Company in China; meanwhile to work with their regional team for high-level business development scheme.

Our Approach

WISER advised the company on accelerated sales expansion in China. Services included market analysis for autonomous forklift adoption in Chinese warehouses, identification of potential Chinese distributor and integration partners, and go-to-market strategy for key logistics hubs in the Greater Bay Area and Yangtze River Delta.

Results

- China market entry and sales expansion strategy delivered
- Partner and distributor pipeline established
- Roadmap for local service and support infrastructure defined