OptiCept signs commercial agreement for cutting flowers in UK

OptiCept has entered into a commercial agreement for the OptiBoost application for the treatment of roses with the British company Flamingo Group International.


Flamingo Group and OptiBoost


We are incredibly happy to be part of this collaboration with Flamingo, a company whose reach and impact in cut flowers is very large.

The British market is a large and significant part of the world’s cut flowers. Lots of roses and cut flowers are delivered, consumed, and processed here. That OptiBoost soon will be live with collaboration in this market and reach consumers with treated roses to some of the largest supermarket stores is proof of our technology and quality.

It is estimated that the UK cut flower industry has anannual turnover of around £ 2,2-3 trillion pounds. The flower industry is also a growing industry that continues to make progress year after year.


“The collaboration with Flamingo Group is ideal, they own the entire chain from cultivation to resale, which means that we have the opportunity to create great value for the customer.” Says, Johan Möllerström, CEO OptiCept Technologies

OptiBoost - Impacts the global flower industry

The OptiBoost application together with Flamingo group can make a difference for cut flowers, with impressive figures in previous evaluations on both reduced wastage, increased sales, and increased profits,there is room to continue to grow a fruit full relationship and be a role model for others in the cut flower industry.


Taking responsibility for the entire chain from cultivation to end customer is important, in this way you can reduce your climate footprint and improve all links in the chain. OptiBoost technology has the proven ability to increase the sustainability of the entire flower industry. As the OptiBoost treatment increases the life expectancy of cut flowers, it also increases their durability – this affects the means of transportation needed, less waste, and more profits all around.

OptiBoost system for ESL of roses


About Flaming Group International

Increasing sustainability is one of our main objects, and the same goes for Flamingo. founded in 182, farming sustainably has been a core commitment of their operations.

Flamingo Group International is a comprehensive player in the flower industry, with its cultivation in Africa, distribution centers, and logistics solutions. It is a retailer of some of the UK’s largest grocery chains and florists such as Tesco, Sainsbury’s, and Interflora. It also has international customers, including being a supplier to Aldi, Spar, and Jumbo Supermarkt.


Flamingo group has over 22,000 colleagues, they farm 1,300 hectares in Kenya and Ethiopia, and work with 900 partner growers in over 19 countries, they deliver to consumers across the UK and Europe every day. This opens up massive opportunities for OptiCept.